Unit 6 Corporate Strategy
Objectives
of various stakeholders
Changes in macro-economic variables
Export opportunities
International competitiveness
EMU
Analysing the effects of economic variables
Multinational corporations
Social responsibilities
Environmental considerations
Social and environmental auditing.
Market failure
Merit goods
Demerit goods
External costs and benefits
Labour market failure.
Government action to correct market failure.
Mergers and acquisitions
Generic strategies
Corporate culture
Organisations, culture and objectives
Organisational behaviour
Information management systems
Change
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