|
Advertising expenditure in the UK rose by over £1.5
billion in 2000 to exceed £17 billion for the first time, according
to data released by the Advertising Association. For the first time,
advertising expenditure on the Internet has been included in the
figures. In 2000, Internet Advertising reached £155 million - a
significant increase but still dwarfed by the amounts spent on more
traditional advertising media such as newspapers, television
and radio.
Advertising Spend by Media - 1991 - 2000
The table below shows the amount spent (in £million
at current prices) in each of the main types of advertising media in
the UK:
| Media |
1991
|
1992
|
1993
|
1994
|
1995
|
1996
|
1997
|
1998
|
1999
|
2000
|
| National Newspapers |
1,121
|
1,155
|
1,220
|
1,336
|
1,433
|
1,510
|
1,650
|
1,824
|
1,991
|
2,258
|
| Regional Newspapers |
1,628
|
1,640
|
1,715
|
1,871
|
1,963
|
2,061
|
2,237
|
2,389
|
2,483
|
2,762
|
| Consumer Magazines |
506
|
466
|
448
|
499
|
533
|
583
|
660
|
709
|
727
|
749
|
| Business & Other Magazines |
708
|
746
|
714
|
785
|
897
|
1,018
|
1,106
|
1,209
|
1,195
|
1,270
|
| Directories |
504
|
523
|
551
|
589
|
639
|
692
|
737
|
780
|
831
|
868
|
| Press Production |
417
|
427
|
438
|
472
|
514
|
550
|
577
|
620
|
650
|
702
|
| Television |
2,295
|
2,472
|
2,604
|
2,888
|
3,136
|
3,379
|
3,704
|
4,029
|
4,320
|
4,646
|
| Direct Mail |
895
|
945
|
907
|
1,050
|
1,135
|
1,404
|
1,635
|
1,666
|
1,876
|
2,049
|
| Outdoor & Transport |
267
|
284
|
300
|
350
|
411
|
466
|
545
|
613
|
649
|
823
|
| Radio |
149
|
157
|
194
|
243
|
296
|
344
|
393
|
460
|
516
|
595
|
| Cinema |
42
|
45
|
49
|
53
|
69
|
73
|
88
|
97
|
123
|
128
|
| Internet |
-
|
-
|
-
|
-
|
-
|
-
|
8
|
19
|
51
|
155
|
| Total |
8,532
|
8,859
|
9,139
|
10,136
|
11,026
|
12,080
|
13,340
|
14,415
|
15,412
|
17,006
|
| |
|
|
|
|
|
|
|
|
|
|
|
Source: The Advertising Statistics Year Book &
Advertising Association, 2001
|
Advertising Spend - Share of Spending Amongst the
Main Media
The share of the overall UK advertising market for
each main media is shown in the pie-chart below
|
